Inspired by the diversity of global wine lovers, FRED, represents the gathering of all cultures under the common passion of fermented grape juice. Nowadays, the global wine scene is as internationally woven as ever, and we’re seeing the passion especially in younger generations. You’ll often find yourself in a restaurant in Paris, Rome, or Sydney and learn that the young sommelier is from London, New York, or L.A. The scene is curious, open-minded, and value conscious. The vibe is energetic, artistic and tolerant. Whether your name is Frederica or Fredrick, to us, it’s just Fred.

WHO IS FRED?

No additves, clean, simple, authentic wine. Handmade and hand-boxed directly from a generational farming family.

Why boxed?

Environmental impact, lower energy cost, lower CO2 emissions, and less oxidation means longer shelf life, if you don't drink it too fast!

DOC?

DOC defines the sense of place, Barbera is the king of Monferrato, Piedmont. The OG indigenous grape of the region, the best vineyards are all planted to Barbera.

How fred's grown

Farm naturally with transparency and sustainable organic farming practices on hillside vineyards.

How fred's made

Naturally made in old school cement vessels, no wood, minimal intervention, purity of fruit and fresh vibrant acidity.

fred the party boy

Fred brings the party! Fred is ready to join in on any occasion. Wine is meant to be shared and bring joy, that's the point of it all.

One Box of Fred is equivalent to….

4 bottles of wine

The many Efficiencies of Bag in Box wine 

Despite being around for many years, box wine has always been looked down upon by  high-end winemakers and wine drinkers alike. But, as with so many aspects of modern culture,  what was once old and tacky is now cool and trendy. The hipsters are bringing box wine into the  limelight and giving it a chance to flourish. Not only is ‘Premium’ box wine gaining popularity,  but it also aligns with many younger wine drinker’s passions for environmental conservation and  sustainability.  

1. LOWER ENERGY COSTS FOR BOXES VS BOTTLES 

One of the core efficiencies is the environmental and cost benefits of producing,  transporting, storing and consuming wine from a bag in a box. Although glass is recyclable, it’s  also energy-intensive to produce; switching to plastic and cardboard is much less energy  intensive to produce and the cardboard (and in some cases the plastic) can also be recycled. 

2. LOWER CARBON DIOXIDE EMISSIONS IN TRANSPORTATION 

An article in the NY Times outlines the benefit of switching from glass to cardboard from a  carbon emissions point of view: 

“A standard wine bottle holds 750 milliliters of wine and generates about 5.2 pounds of  carbon-dioxide emissions when it travels from a vineyard in California to a store in New York. A  3-liter box generates about half the emissions per 750 milliliters. Switching to wine in a box for  the 97 percent of wines that are made to be consumed within a year would reduce greenhouse  gas emissions by about two million tons, or the equivalent of retiring 400,000 cars.” 

3. LESS OXIDATION MEANS LONGER LIFE 

The air-tight seal between the tap and bag means that wine in a box can be stored for  weeks once opened without the taste being affected. The idea of being able to keep a 3L box  of wine in the fridge and pouring the occasional glass as needed is ideal for many people.  

4. BAG IN BOX WINE IS MORE ECONOMICAL 

If the environmental benefits don’t have you convinced, then perhaps the economic  benefits will. As packaging goes, glass is significantly more expensive to use than a box. If  winemakers don’t have to pay for glass, they can reduce the cost of their product and pass on  the savings to consumers. Even if producers keep a higher margin, the consumer can still benefit if  winemakers invest in better equipment and improve the quality of their wine. Using cardboard  rather than glass, quality wine in a bag-in-box can be sold at a more cost-effective price.